Mr. Özkan is the founder and president of Öykü Advertising Agency, a full service agency with offices in Istanbul and Ankara. He graduated from Military College and studied law at the Ankara University. He started his career as a political consultant in 1983, during general elections. He has served as a political consultant and as a campaign leader for Socialdemocrats. He concentrated in developing the communication strategy, organizing the campaign task forces and understanding the voters. He has also worked for several politicians and mayors. He is a lecturer in the Communication Faculty of I²stanbul Maltepe University. Mr. Özkan has published tens of articles about political marketing and also has a book, titled ‘ Election Winner Campaigns’, that analizes the successful political campaigns of Turkey. He is a member of IAA and EAPC.