Training as a journalist, working for both television and the written media. In 1970, he turned to Public Relations in Switzerland, founding his own company in Zurich in 1982. His consulting work is primarily focused on Corporate Communications for national and international companies.
Since 1975, he has also been active in regional and national election campaigns for three out of Switzerland's four major political parties and has successfully run more than a dozen campaigns on various political issues. He is a ghost writer and consultant to leading politicians in matters of political campaigning. He has published numerous articles on various political issues and is regularly a guest on major television and radio shows throughout Switzerland.
During the course of his work with leading Swiss and foreign companies, he has developed and implemented various sophisticated communications models such as "The Hierarchy of PR measures", "The PR step-ladder sys-tem", "The Broadband Communications Model", “Flow Communications” and "ROI in Communications”.
His publications include the following books: "Wahlkampf von A bis Z", "Wirtschaftsstandort Deutschland mit Zukunft", "Bedrohte Schweiz – wohin?", „Schweiz im Blindflug“/“La Suisse en détresse“, „Adieu la Suisse – Good Morning Switzerland“ und "Denken, Reden, Handeln", Orell Füssli Verlag AG. He also contributed articles to "Verwaltungsrat als Gestaltungsrat" and "Anwaltswerbung und -marketing", Verlag Dr. Otto Schmidt, Cologne. Überreuter Wirt-schaftsverlag Vienna and Frankfurt published his book "Wer richtig kommuniziert, wird reich" in spring 2001.