| EAPC Conference 2007:
“Europe in a changing mood?”
May 4-5, 2007
Stockholm - Sweden
In elections all over Europe political balances have shifted and
governments toppled, regardless of their affiliation to right or
left. Europeans want change, but why, and to what consequences for
political consulting?
But European voters do not only demand changes in governments.
Organizations and industries reinvent themselves to stand up to
increasing political pressure. The airline industry, previously
regarded as a villain for the environment, is now quickly repositioning
to become a proactive force in the environmental debate. What will
be the role of such repositioned players further on?
The changing mood of the Europeans, its opportunities and causes
was discussed at the EAPC annual meeting in Stockholm, May 4th-5th,
2007.
The annual meeting was arranged by Springtime, one of Sweden’s
major Public Relations agencies with a strong emphasis on personal
influence as the preferred vehicle of communication. On 2006 the
first Springtime office outside Stockholm was opened, in Beijing.
Springtime was also what we encountered in Stockholm that May.
The city, claiming the title ”Capital of Scandinavia”
and by many considered to be the Venice of the North, was at its
very best with a beautiful contrast between ancient buildings, green
leaves and a happy crowd enjoying street side cafés and the
sunshine mirrored in the sea dividing the City’s many isles.
Bo Krogvig
Conference chair
EAPC President 2006 - 2008
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